tag:blogger.com,1999:blog-46669519093362564472011-07-08T01:58:20.778-05:00The Culture of ResearchThis blog is a forum for industry professionals to discuss the many problems that bias research studies of culturally-diverse groups like Hispanics, African-Americans and Asians. Research issues, studies, books, white papers and other sources of information will be discussed with the goal of improving the quality of multicultural research.Dr. Edhttp://www.blogger.com/profile/06056225959750016014noreply@blogger.comBlogger41100tag:blogger.com,1999:blog-4666951909336256447.post-29881179156375460322010-05-14T08:21:00.000-05:002010-05-14T08:21:34.467-05:00The Culture of ResearchThe Culture of ResearchDr. Edhttp://www.blogger.com/profile/06056225959750016014noreply@blogger.com0tag:blogger.com,1999:blog-4666951909336256447.post-62682809260649741162010-05-13T19:34:00.009-05:002010-05-13T21:24:16.160-05:00National Poll on Arizona's Immigration Law May Be MisleadingA recent national poll released by the Pew Research Center (5-12-10) reported widespread public support of Arizona's new immigration law -- a resounding 73 percent of the survey respondents! Headlines such as these, reinforced by the scientific credibility of an established polling organization, undoubtedly adds more momentum to the call for similar laws in other states.Is the national mood Dr. Edhttp://www.blogger.com/profile/06056225959750016014noreply@blogger.com0tag:blogger.com,1999:blog-4666951909336256447.post-32762458734924325662009-07-21T16:36:00.001-05:002009-07-22T18:43:45.373-05:00Segmenting Multicultural Consumers: Old Dinosaurs Die SlowlyEventually, any organization that plans a marketing program comes to grips with the realization that their product or service cannot please everyone. Consequently, the need to define a target segment – those customers whose needs are most likely to be satisfied with a product or service – becomes a critical decision for the marketing program. Indeed, it makes little sense to introduce a product Dr. Edhttp://www.blogger.com/profile/06056225959750016014noreply@blogger.com2tag:blogger.com,1999:blog-4666951909336256447.post-54207412626155191342009-07-16T07:55:00.000-05:002009-07-16T23:22:48.832-05:00Multicultural Research in Need of a FaceliftOver the past 30 years, I’ve conducted my share of multicultural research studies and learned a few things about sound research practices. The elements of sound multicultural research are generally not learned at academic institutions since much of their curriculum and textbooks devote little attention to this topic. Instead, research professionals are more likely to learn through the “school of Dr. Edhttp://www.blogger.com/profile/06056225959750016014noreply@blogger.com0